COOPERATIVE STRATEGY

Polo Ralph Lauren is moving at a more rapid paste then 40 years ago, when founder Ralph Lauren started the company. With different brands such as Polo Ralph Lauren, RRL, Rugby, the film design and market apparels and accessories, home furnishings and fragrances; Its collections are available at more than 10,000 locations worldwide, including many up-scale department stores, such as Macy's and Dillard's which make up more than a third of the company's wholesale revenue