Saturday, April 24, 2010

CORPORATE LEVEL STRATEGY

Polo Ralph Lauren Corporation, together with its subsidiaries, engages in the design, marketing, and distribution of lifestyle products worldwide. It offers men’s, women’s, and children’s clothing; and accessories comprising footwear, eyewear, watches, jewelry, hats, and belts, as well as leather goods, including handbags and luggage. The company also provides products for homes, including bedding and bath products, furniture, fabric and wallpaper, paint, tabletop, and giftware; and fragrance products under Romance, Polo, Lauren, Safari, Ralph, and Black Label brands. In addition, it licenses its products, such as men’s sportswear, men’s tailored clothing, men’s underwear and sleepwear, eyewear, and fragrances.

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